What is marketing? The future success or failure of marketing not only to ask, regardless of right and wrong and who should bear the marketing quality products and services recommended to the important task of the consumer, not just for commercial exchange. Only full of humane care, the output of the marketing positive attitude to life will they be social significance and cultural value. Sang growth should return to human nature, and expressed the attitude towards life.
Zhang Huan, unlike men, Sang, chairman of Zhang Huan marketing investment is often the most know how to laugh at yourself for a woman thought the men. Tencent his nickname, love. Not only that, he was still microblogging portal Sina himself labeled a Great.
In fact, people familiar with Zhang Huan know, he is a typical good and promising youth, after graduating from Harbin Institute of Technology, the first surf in the sea, after their own business. a few years, he has become the youngest and most understand network marketing and entertainment marketing consulting leader. why he Accenture China
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2010 年 11 months, I tender from Changsha Hunan TV advertising spot has been followed to the Guangzhou Zhang Huan. those few days, Zhang Huan told the woman the most is his business sense. interview , Zhang Huan also told reporters through into the detail, yet road workers, including his own person, are very like to go and the strange female approached, and the strange woman talking to more women. He likes to let people know, He really consumption. more than 80% of world consumption is a direct decision-making by women, so that the business world is a woman's business, especially in China. His future goal is to build a road for China is still the most valuable female domestic marketing consulting company.
2006, Zhang Huan Road, set up a marketing consulting is still planning agencies, by virtue of the marketing consulting company. Because of the special nature of the domestic auto industry, marketing resources are basically a monopoly, for it is still a latecomer Road is already basically no chance. At the same time, he planned a female cat kiss shoe brands mm ( kisscat), found the female market, the existence of huge potential, but also eventually to the Shang Road in the Internet marketing services to beneficiaries.
in 2004, when the franchise investment Alas a big problem: I do not know where the object of his investment, I do not know how to tell them and advocacy recommendations Oh hh Zhang Huan Yeah build websites and web promotion, Oops I heard cheaper agreed. However, the overall network by Sang investment promotion, so Alas not think that, even from the Internet every day to find their advice to join issues. With women the professional advantages of consumer motivation, and ultimately help to Sang Alas there is no advertising, no case of public relations, starting from a 10 per shop, just 5 years to create 1.2 billion of annual revenue, 3,000 stores in the miracle, a chain of jewelry industry champion.
market position of women and the woman's understanding, so that the length of Zhang Huan, chairman of the baby-faced feel very proud, and let a lot of peer envy. million, 280 million, 4.8 million, 680 million Road is still only one goal, and sincerely hope to become Accenture, can achieve China's ten famous women of world-class brand, a respected consulting firm to marketing! ;
2009 年 9 month, Lenovo announced the investment shares years later, in 2010, Wang Jiafen charge of Bright Dairy for 15 years who has been called the ; before Wang Jiafen to one of the key areas of communication and is still on the road.
in her view, women jewelry is a Malaysia, Thailand and other Asian countries the ratio is above 50%, Japan is as high as nearly Qi Cheng. This caused a deep interest in Wang Jiafen.
. ambition, but also has a certain love of money. If the channel is not making money yet, money is not enough, on what basis it is still able to go and Enterprise Road, make money. study of female consumers is at the core. mining the nature of consumer demand for women, for women grasp of consumer psychology that is still a lot of channel for customers to create a revolutionary business model and marketing strategy, and achieved a great leap of growth, So, has won the trust and praise. To some extent, Sang consumption decisions that affect women, spending habits change and enlarge women make life more stylish women.
and Zhang Huan is repeatedly stressed in the marketing of women must be aware of changes in the status of women in psychology and depth of feeling deep down the desire of women, for women to create a dream can be realized. to him, the girls love to eat chocolate, not because of sweet, sweet time but because of chewing feelings; women like stockings, not to keep warm, but because it looks more sexy hh
of Sang continue the process of practice and self-break.
in today's business activities, business consulting, planning needs to work more and more intense, the industry has become more and more segments. in the female marketing, Zhang Huan and He still has a unique channel insights. Sang have a slogan that endlessly around the District Sports Development Centre, East Road, No. 108 Chong Shang Road, 7th Floor, East Wing, Headquarters, Zhang Huan out your company's image ads, while explaining the side, told reporters about the depth of marketing channels is still a marketing expertise, yet the depth of the channel to do marketing, customer orientation of the target depth of communication, more profound understanding of the brand and place, it is also because of his focus, still beat many 4A channel, or won a brand consulting company KISSCAT Kiss Cat Women of the market research and brand strategy to position the project, and a service is 2 years, the two sides pleasant and smooth cooperation.
this, Oops Ye Guofu, Chairman, commented that: Sang Alas grow with the marketing consulting company, the most reliable partner worthy Alas, Alas success today is inseparable from their credit, Sang not only have strategic vision, a more thoughtful and careful with the marketing services so that not only have a high degree of Alas deeper.
Based on this, yet the depth of channel marketing, launched a partnership model. Zhang Huan, as well as many customers many international companies for its grasp of the needs of the target consumer group is not very accurate, or only superficial, this is very dangerous act, needs to understand the nature of the target consumer should be all the fundamental marketing and business practices as well as the starting point.
> Chinese bamboo fiber textile brand --- long Shaoulinya chairman is Zhang Huan Yang Qiuliang fans, from consulting firm doing business in a position to do the planning, while they did not clear positioning, leading to customer unable to understand the consulting company's core competitiveness. Sang positioning market research for women and female brand marketing, positioning wide but it is accurate, no wonder Zhang Huan's .
Zhang Huan told reporters that the company's staff that they are willing to their work, not only can work in progress, but also can increase some of the ability to communicate with others. And Set Theory and Practice in one of Zhang Huan also very concerned about the staff, not only to guide them in the professional, but also the exchange from time to time some Chinese women consumers of cosmetics as a mainstream category, the co-operation with ten longevity for women is still in the marketing channel is also a very important step. In the interview, and yet when asked for the co-operative attitude Road, Zhang Huan answer : cosmetics industry, the development of the industry is still in the relatively shallow stage, the market is not yet able to reach maturity. the industry to the orderly process. For ten longevity, it can bring Sang Han River after the two brands and brand positioning precision, a breakthrough business model, which is still the largest value channel.
Zhang Huan, Intelligence competition in the industry's future will be competition in the industry chain is not only a part of a marketing professional competition, professional advantages of the comprehensive strength of the contest will be the future direction of development of the industry.
this end, Zhang Huan decisively to Road business area is still extended to the entities, investors and customers to create a brand marketing consulting firm precedent. to invest in access to capital, the accumulation of talent, and ultimately drive Sang bigger and stronger. As of December 2010, Sang has invested in Invincible Ugly derivatives, Oops jewelry, Qian Bai Hui makeup brands such as supermarket chains, so that the development is still channel marketing consulting is both long-term nature and scale, yet it is by virtue Oops Road, Ugly Wudi and other popular and critically acclaimed classic case. just 3 years, yet the results for the channel ran beyond the few peers 10 years.
company for the operational activities of this series, Zhang Huan maintain a clear understanding, he knew he should focus, to focus on consulting business section, so For investment projects, they will ask a professional career managers to operate, but still only provide channel business model, marketing, consulting support, and guidance as a shareholder, the proposed future development of investment projects.
in the Conference industry, but also need to introduce basic necessities of channel construction methods.
30-year-old Zhang Huan sun pressing, energetic, yet his road led to the running speed is a woman doing business. It is so stable and profitable business, so that eligible customers Zhang Huan said: if you're not female.
After the interview, Zhang Huan, said Sang responsibility to help customers fight for society, and a positive attitude towards life and values, such as the ability to real woman in this society are respected.
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