U.S. Department of Wudang mm:
three brands beauties fade
general model was known as the United States Phoenix Nirvana
country is on wheels, the population but a quarter of China, automobile consumer market is over ten million No wonder the world's car manufacturers are targeting the United States. The traditional Big Three auto companies in the automotive industry around the world trend of rising gradually lost its style, the automobile capital of Detroit to become an industrial city full of pessimism, and Toyota , Honda, etc. everywhere in the United States, the taste of a great encircling the cities.
common in the three joint venture to enter China by SAIC, the initial rapid development, compared to GM North American headquarters in foreign markets or even a real drop, GM China is also regarded in the ride. The Shanghai home, in the harmonization of SAIC, the SAIC's brand for the first time gathered together, one of GM as the host in the booth over the momentum of Shanghai Volkswagen, owned Buick , Opel, Chevrolet, Cadillac, Saab and other sub-brands are gathered in the east hall E1.
but under the surface of scenery, GM China is also facing new challenges.'s Chevrolet brand Despite the effort to build, but so far, recognition is not high, in addition to good sales of musical styles, and the remaining models are the laggards in its class. Buick GL8 commercial vehicle brands rely on to maintain a monopoly, but the Regal brand has decline, new LaCrosse is far too distant past Regal scenery, the key recommendation of the show's a failure of new car models Buick Park Avenue Royaum facelift, not just the failure of Royaum appearance, at the same level models under the German cars dominated the market situation is more a test of general. Similarly, the pace of difficult domestic Cadillac, Saab's selling point has always been skilled minority could not escape the trend. In the eyes of consumers, GM is a collection Germany, the United States, South Korea, technology vendors, multi fuzzy brand image.
Jinguantongyong face many problems, but the success of its marketing or help him to maintain a relatively high position in the market, but in Ashkenazi unresponsive cars made after the rebound was evident, and the attack of Japanese cars, not too many common characteristics (name can tell) can not maintain its present status, there will be answers within three years.
three in the United States Ford GM shows the momentum to catch up, integration with its brand around the world participating, Ford essence of its European division revealed in, needless to say, in Germany, the technical background, the Ford brand in the Chinese market has shaken off the heavy American cars fuel the impression that this is not considered since the introduction of the Ford Ford models of the important reasons the United States, Ford has reason beyond the momentum on the basis of universal, is derived from the success of its European markets. Now the Chinese consumer in mind, Ford has a typical European car. As its Mazda, Jaguar, Volvo and other big names to join the Ford Group's overall outlook has been more than Ford. It can be said of Ford of Europe is to help Ford in China increasingly the basis of the more powerful.
and Daimler Chrysler as part of the company, after Germany, and its development has entered a new stage. Although the three belong to the United States, but Chrysler still a stranger in China brand. integrated into the DC Group, the Chrysler into China accelerated the pace, from 300c to join pt Cruiser, Chrysler is the classical Chinese temperament establish a new image of American cars, and form lasting bonds with the Mercedes-Benz the integration of the German technical background is the Chrysler brand to promote the growth, JEEP, Dodge, Chrysler is reshaping the image of the new brand of classicism, this point, Chrysler is catching back to its former glory. this show, the United States a strong flavor of jeep and Dodge models show a perfect show to the audience what is the real American temperament models.
Overall, the tide in the world auto especially under the impact of the Asian boom, the traditional Big Three U.S. auto companies are in the United States out of the original authentic taste of an attempt to save themselves, the three companies to explore their own style of development and differentiation of pure American-style model led to look more and more scarce , mixed descent accounted for mainstream models, because in addition to the United States, pure taste of the United States will become obsolete, which is I think more and more American car cars can not be an independent reason to step back from the world-renowned, But old age to describe the beauty of real cars is not an exaggeration.
concern the general audience models: the tree-lined boulevard, new Chevrolet Epica
concern reasons: Phoenix Nirvana
Shanghai GM is The most powerful domestic car sales business, but this time, GM will focus on GM's Opel brand, exhibiting a total of 37 vehicle models, showing general scientific and technological strength.
the Shanghai General Motors, the highlight of the booth to the number of concept cars and the world premiere production of the brand's flagship car type, coupled with the distinctive style of the brand's booth design will appear in a passion, technology, dynamic, future feast for the senses.
The show, which is the main push universal Nirvana-style two car Phoenix Boulevard and the new Epica. boulevard, the predecessor of the market price is often more than 10 million Buick's top model - Wing Yu, the car landed in China from Australia acclimatized, resulting from domestic to imported , and from imports to stop the embarrassment, called general marketing in the history of failure. Royaum rename the boulevard, and use the latest generation to hit the market, the Shanghai auto show will be his first public show. Another new scene Cheng is also the Chevrolet Epica Phoenix Nirvana, entrusted with the GM mid-size car market for Chevrolet brand vision, two models represent a common thread this year's marketing plan.
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