Continued

Third, the black phone behind the super dark horse
not in fact parallel and black mobile phone is not the mainstream, big brand companies anxious to sell parallel imports, parallel imports anyway, money will be selling to their own pockets, the real employment by large media brands vocal opposition is another type of cell phones, from Taiwan's OEM machine.
people referred by a man named Cai Ming as one of the most critical figure. Tsai Ming-chieh, Taiwan, the United States to pioneer the introduction of semiconductor technology, known as Taiwan's IC design, Leader of Taiwan in 1995, Tsai Ming-Kai, share. Account for 60% market share. Tsai Ming-Kai is MediaTek (MediaTek Inc.) Chairman. MediaTek, UMC in 1997 to separate out from, he is to create MediaTek's management team member, and since then has served as chairman of MediaTek. Under his leadership, MediaTek achieved in the next few years, significant growth, has now been traded in Taiwan Stock Exchange. And since the first day of listing of shares will be king of the long-term play, Tsai Ming-Kai has always been low-key act therefore known as the godfather of Taiwan's IC design.
1995 年 Tsai Ming-Kai leader of Taiwan, MediaTek, UMC in 1997 to separate from it. 5 years ago, Tsai Ming-mediated large-scale cut into the mobile phone chips. The development of effective mobile phone chips, and quickly launched a low-cost mobile phone chips and high performance platform, but it has been a consistent international boycott of manufacturers,
Tsai Ming-Kai has taken several highly lethal strategies:
1, all OEM's sea strategy: to downstream customers with a complete application platform-level solutions that provide near the downstream products of the brand little development of downstream products can make a mobile phone. Such as in Shenzhen, a place where there are at least more than 200 mobile phone design company, using a MediaTek's mobile phone chip; these design companies are 2,3 a young man, raised the money themselves, dismantling the international companies like Nokia, Samsung's latest phones, mobile phone use MediaTek design platform, in just 45 days, will be able to make an appearance with Nokia, Samsung cell phone exactly the same.
2, super cost-effective strategy: The mobile phone is not only cheap, but all light, small, powerful features - built-in high resolution camera, also attach a high-end mobile phones only able to see the MP3 music player functions. As soon as designed, these companies can immediately find OEM manufacturers, to the market, the price is one-tenth as long as the brand-name mobile phone,
3, close follow-up strategies: These small companies closely watching Nokia, Samsung, Sony Ericsson and other major brands, the brand has launched a new product, these small companies start imitating the design, less than a month exactly the same shape and function that is not bad, almost close to the counterfeit mobile phone technology to fresh come out soon to squeeze the market
3, standardized modules to ensure quality: people on the mainland this is called guaranteed, performance
4, encircling the cities of the channel strategy: by occupying the streets of the non-branded cell phone store channels to achieve the breakthrough in the many consumers began to doubt, in the pressure of big brands do not thrive under pressure, years accounted for three of China's mobile phone market into the market.
5, United Nations, product licensing, crush foreign brands: there are now over 5 percent more than domestic mobile phone, and are based on MediaTek's mobile phone chip. The reason is simple, is to use the MediaTek's chips and platforms, the development speed than Texas Instruments, NXP, Qualcomm, and other international manufacturers, to save at least half the time. And MediaTek chips and platforms over the price and performance of international manufacturers, before some new styles and technologies have been dominated by international brands, domestic brands just to get some of the old style, functional products in general, this made There's nothing organic in the market competition, has been suppressed in the bottom of the market, MediaTek cooperation with the domestic brands to national brands with an opportunity to turn around last year or two domestic brands have been offering big performance difference, performance very excellent, low price products to the mobile phone market have had a great impact, the chip and platform base is from Mediatek.
successful strategy created a black cell phone started using super dark horse, six years ago, MediaTek is only 6.7 billion after-tax earnings; 6 years, the surplus has surged to 225 billion yuan, a growth rate of 235%; Moreover, almost every year earnings growth of 6 years, the sum of 90.6 billion yuan profit, even beyond the parent company of UMC 893 billion. Although TSMC, MediaTek 6 years and earned 396 billion yuan, still some distance away; However, to MediaTek capital is only 9.683 billion yuan, more than 2,200 employees, and TSMC share capital of 258.2 billion yuan, the number of employees 2 million in comparison, regardless of the capital utilization rate, or employee productivity, MediaTek have been far more than TSMC, if earnings per share (EPS) basis, MediaTek for 6 years, are Taiwan Semiconductor 4 times more power